PtG Article 01.02.2018

Who will host Play the Game 2019? Calling interested partners

Play the Game calls upon potential partners to declare their interest in hosting Play the Game 2019, the 11th world communication conference on sport and society.

Play the Game 2019 is expected to gather 4-500 leading media professionals, academics, sports officials, sports business executives, and students from all over the world. It is envisaged that the conference is arranged over four-five days in the second half of 2019.

Play the Game is an international conference and communication initiative aiming to strengthen the ethical foundation of sport and promote democracy, transparency and freedom of expression in sport. It is run by the Danish Institute for Sports Studies (Idan), a research institution set up by the Danish Ministry of Culture, but working with full independence from government. The task of Idan is to create overview over and insight into the field of sport nationally and internationally.

Over the last two decades, Play the Game has achieved a unique status as the leading platform in international sport where qualified observers and high-ranking sports officials engage in open, unrestricted, and constructive debates about the main challenges to modern sport.

The task for 2019 is to further develop the form, content and legacy of the conference which in its previous editions has been met with enthusiasm by the participants, leaving a mark on their professional future and on the international sports agenda.

Co-organisers will be represented on the Programme Committee and will be closely involved in all aspects of the conference planning.

The conference attracts worldwide media attention and connects the host city and country to the highest ethical standards in sport and sports administration. It offers opportunities to raise international issues of local and national relevance, and it helps local journalists, academics, sports officials and other stakeholders to increase their impact and strengthen their network on a global scale.

Former host cities are Copenhagen, Reykjavik, Coventry, Cologne, Aarhus and Eindhoven. Extensive documentation from previous conferences can be found at

A host can be a sports organisation, a city, a media company, a university/education centre, a sports club or a combination of all. Also well-organised groups of interested individuals may apply, but only applicants supported by solid organisational and financial capacities will be considered.

Formal requirements

As a first step in the selection process, we kindly ask possible co-organisers to send us a declaration of interest no later than Monday the 19th March at noon CET.

The declarations of interest will be followed up by a clarifying dialogue and a joint specification of the practical and financial requirements. If necessary, a formal bidding process will be carried out among the most qualified bids.

The selection process will be managed by the directors and conference manager of Play the Game (see below). They will make a recommendation to the board of Play the Game/Danish Institute for Sports Studies which is expected to make the final decision in June 2018 at the latest.

In the declaration of interest, candidates are kindly asked to explain:

  • Overall goals and visions for organising the conference, including how hosting can leverage their own work at the national level
  • How the hosts cancontribute to the continued development of the content and legacy of Play the Game
  • How the local organising committee will be composed, and which potential partners it is realistic to count on at the local and national level
  • How much funding is already available, and what is the strategy for further fundraising

With regard to the latter, applicants are kindly asked to consider how they can contribute financially to:

  • rental of appropriate conference venue and technical equipment
  • transportation costs for 30-40 invited speakers from across the world
  • hotel and meals for the same invited speakers and for Play the Game representatives (board, staff, Programme Committee) on a 3-4 star level
  • social and cultural programme
  • a national PR and marketing campaign for the conference
  • travel subsidies for participants from less privileged countries

Applicants are welcome to present their ideas about specific conference venues and other aspects of the conference practicalities.

Please submit your declaration of interest to

Play the Game Att. Conference Manager Maria Suurballe

Office line +45 70 27 55 77 mobile +45 20 20 68 38

- to whom further questions can be addressed (only after 19th February)

Written material, CD’s or likewise can be posted to

Play the Game Frederiksgade 78, 2. th.DK-8000 Aarhus CDenmark

Play the Game wishes to express its gratitude for the interest shown so far in hosting our 2019 conference, and we look forward to hearing from all candidate hosting partners before Monday 19th March.

Best regards

Jens Sejer Andersen, International Director


Henrik H. Brandt, Director

More about Play the Game conferences

Find presentations, news artcles, photos and more about Play the Game 2017 on the conference website:

Find moreinformation about previous conferences:

Find more information about Play the Game: