Play the Game is an initiative aimed at raising the ethical standards and promoting democracy, transparency and freedom of expression in sport. It is an integral part of the Danish Institute for Sports Studies (Idan), an independent research centre set up by the Danish Ministry of Culture.
Through its nine international conferences since 1997, its website, news production and research initiatives, Play the Game has become a first mover and a unique platform for addressing a number of challenges to modern sport, such as corruption in sports organisations, match-fixing, doping, unsustainable mega-events and the need for more active sports participation policies.
The 2015 conference gathered around 400 experts in sport from 45 countries on all continents, bringing together a wide range of professions – academics, media professionals, athletes, sports officials, business people, government representatives and other agenda setting stakeholders in sport.
In 2015, Play the Game published the Sports Governance Observer Report analysing the governance standards of all 35 international Olympic federations.