PtG Article 16.07.2010

Women's sport is overlooked by sponsors

Women’s sport is being overlooked by sponsors, states a report released by the Commission on the Future of Women’s Sport.

The report shows that even though women’s sport is more popular than ever, it still faces the challenge of turning this increased interest into commercial investment and greater media coverage.‘Prime time: The case for commercial investment in women’s sport’, calls on the commercial sector, rights holders, broadcasters and government to work together to capitalise on a market that has great potential but remains under leveraged.’The report also suggests that the lack of investment and marketing in women’s sport has significant health implications as many women are exercising too little to actually benefit their health. More focus on women’s sport might encourage more women to be physically active.SOURCE: Sport Industry Group