PtG Article 23.09.2008

China on course for visitor boom from Olympics TV viewers

China can expect a post-Olympics boom in visitor numbers from some of the millions who were dazzled watching the Beijing games on TV, a survey released in Hong Kong indicated Thursday.

The survey of audiences in 16 worldwide markets found that while 45 per cent of viewers intended to one day visit China before the games started, 51 per cent said they would visit after seeing the closing ceremony.