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Profit
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16 July 2010
The party is over and the World Cup has left South Africa, and generally the reviews have been very good. FIFA president, Sepp Blatter, praised South Africa’s efforts in hosting this year’s World Cup by giving them nine out of 10.[more]
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06 July 2010
The pensioner was talking himself into a rage. “Football is becoming too commercialized”, he scolded. “The young people today are too focused on money”. In his time, Eusébio da Silva Ferreira argues, everything was better. Back...[more]
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22 June 2010
The World Cup is the most watched sporting event in the world. With the event that only comes every four years come a slew of companies who step up and dish out millions of dollars to FIFA to be the official sponsors of the...[more]
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21 June 2010
By FIFA standards Bavaria beer participated in ambush marketing in a first round World Cup match up between the Netherlands and Denmark. According to Post Advertising, 36 ladies infiltrated the match each wearing matching orange...[more]
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17 June 2010
How much money is being spent in ‘Il Ritrovo Lounge’ each day? Nobody knows - but it is a lot. A striking number of stocky men gather at the bar, talking in rough northern English accents. They monitor the room, some fiddling...[more]
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16 June 2010
Tamar is a search and social conversion agency that just published its second sport index report. The report found that while many brands have associated themselves to the World Cup using tools like search engines and social...[more]
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04 June 2010
The 25th of May, in Brussels marked the European Union’s preliminary steps in the process of creating a legal structure for gambling and betting.[more]
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29 October 2007
If football is doing so well, why are so many English clubs going into administration? Play the Game took a fresh look at various aspects of the football business including the marketing of European clubs overseas and the search...[more]
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29 October 2007
The rewards have never been greater and the price of relegation never higher. But is English football’s financial model sustainable? Play the Game invited a number of experts to examine the state of professional game today.[more]
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03 February 2006
Trinidad Express reporter Lasana Liburd has continued his investigations into the affairs of FIFA vice president Jack Warner and has now uncovered evidence that Warner has not been telling the truth about the amount of money that...[more]
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