Advantage West Midlands - backing Play the Game 2009

"Advantage West Midlands is coordinating the ambitions to maximise economic benefits for the West Midlands from the London 2012 Olympic and Paralympic Games.  Host countries of Olympic Games often attract major events – sporting and otherwise - in the run-up to the Games.  The Play the Game conference is just one such success."


"Advantage West Midlands is very pleased to support Play the Game, because this prestigious conference will bring many overseas visitors to the region; and many journalists, both British and international.  We look forward to welcoming them all to Coventry and to the wider West Midlands."


Jim Johnston, Business Manager 2012 Games, Advantage West Midlands


Advantage West Midlands is the Regional Development Agency (RDA) for the West Midlands. We are one of nine RDAs in England that were established to transform the English regions through sustainable economic development.


Our role is to lead the economic development of the West Midlands, working alongside a wide range of public, private and voluntary sectors partners to help our region to prosper - building upon our many strengths and addressing our unique challenges.


Advantage West Midlands has an annual budget of more than £300 million to invest in the economic development of the West Midlands and, at any one time, is managing around 2,500 projects which are changing the lives of people right across our region.


We drive economic development by identifying where the greatest impact can be made either by targeting need or investing in success.


Our key task is to provide leadership for the development and delivery of the West Midlands Economic Strategy (view here) – the framework for our region’s growth. This enables us to leverage and maximise investment into our region and thereby create a far greater impact than we could do by acting in isolation.


Among the broad spectrum of work includes the development of major land and property projects - such as Fort Dunlop and Ventureast in Birmingham - to regenerating communities - such as Camp Hill in Nuneaton - and investing in projects which improve the performance of our region's businesses - such as Business Link West Midlands.



Visit the Advantage West Midland website at

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