Play the Game day in Brazil

The Play the Game one-day seminar on 24 October 2012 in São Paulo was staged on invitation by the big Brazilian sport and culture organisation SESC São Paulo as a forerunner for the Move2012 congress hosted by SESC and the International Sport and Culture Association (ISCA).

The event took place in SESC Vila Mariana, one of the more than 30 impressive sport and culture centres run by this organisation in the São Paulo area alone. 

On this page you will find various types of documentation from the day. Here, you can download presentations from the Play the Game day in Brazil and watch photos taken by photographer Roberto Assem during the seminar.


The Play the Game day gathered 85 journalists, academics, sports leaders, business executives and students and revealed a Brazilian appetite for more sports debate. 

The following articles sum up the presentations and discussions of the day.


Play the Game day revealed Brazilian appetite for more sports debate

The debate was heated and the media repercussion remarkable when 85 speakers and participants met in São Paulo last week to discuss legacy of mega-events, lack of sports democracy, FIFA relations and the need for a national Brazilian sports strategy.


World Cup and Olympics should make citizens active

In the host country of the next FIFA World Cup and Olympic and Paralympic Games there are numbers saying that 72 percent of Brazilians are not doing sport, and that 62 percent of people over 16 years are physically inactive. 


Brazilians fight for transparency in games

New ways of networking and increased awareness against corruption in sport may become the most important legacies of Brazil’s hosting of the biggest mega-events in the next four years.



Download the programme 

Download the conference folder

Download the list of participants



Download presentations from the day:


Brazilian photographer Roberto Assem documented the Play the Game seminar in Brazil, his photos can be used with a credit to Roberto Assem and Play the Game. 

See the photos here


Play the Game would like to thank the following for generous and kind support and co-operation in relation to the Play the Game seminar in Brazil:

SESC São Paulo

Abraji (the Brazilian Association for Investigative Journalism)

The Danish Cultural Institute in Rio

International Sport and Culture Association


Danish Association of Sports Journalists

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