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sponsors
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06 December 2011
Stray dogs in the streets of Ukraine's major cities have caused unexpected problems for UEFA in the run up to the 2012 European Championship. Local authorities have been killing the dogs in an effort to clean the streets before...[more]
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08 November 2011
Despite increasing interest in women's sport, almost all sponsor deals still go to men. New research from the United Kingdom reveals a deep gulf between male and female athletes when it comes to sponsorship.[more]
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03 November 2011
One of FIFA's biggest sponsors, Emirates Airlines, is concerned that the sponsorship deal with the world governing body of football has caused long term damage to its brand.
The company has now commissioned research into its...[more]
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02 November 2010
The issue of corruption in sport is becoming ever more important and controversial, especially given the global reach sport has and the millions of dollars invested in sport by companies.[more]
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02 November 2010
The issue of corruption in sport is becoming ever more important and controversial, especially given the global reach sport has and the millions of dollars invested in sport by companies. The aim of this article is to define and...[more]
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28 July 2010
The disastrous oil spill in the Gulf of Mexico has left its clear mark on David Cameron's visit to Washington. The biggest oil disaster of our time overshadows the war in Afghanistan and the financial crisis that the two...[more]
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06 July 2010
The pensioner was talking himself into a rage. “Football is becoming too commercialized”, he scolded. “The young people today are too focused on money”. In his time, Eusébio da Silva Ferreira argues, everything was better. Back...[more]
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24 June 2010
The one time I tried to get into St. Peter's Basilica in Rome, I was stopped because I wore shorts. Bare knees are not appropriate for the Pope and his patrons. This day, at least, they missed the opportunity to save a lost soul....[more]
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22 June 2010
The World Cup is the most watched sporting event in the world. With the event that only comes every four years come a slew of companies who step up and dish out millions of dollars to FIFA to be the official sponsors of the...[more]
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21 June 2010
By FIFA standards Bavaria beer participated in ambush marketing in a first round World Cup match up between the Netherlands and Denmark. According to Post Advertising, 36 ladies infiltrated the match each wearing matching orange...[more]
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