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Saint FIFA

24 June 2010

The one time I tried to get into St. Peter's Basilica in Rome, I was stopped because I wore shorts. Bare knees are not appropriate for the Pope and his patrons. This day, at least, they missed the opportunity to save a lost soul....




Johansson's World Cup

24 June 2010

SANDTON. Every morning at ten Lennart Johansson shuffles for breakfast at the Michelangelo Towers Hotel. He walks with a cane, accompanied by his longtime assistant. His age demands respect. Johansson, whose powerful stature...




It is the time for the fixes

24 June 2010

Declan Hill comments on FIFA's promises to fight down match-fixing in this year's World Cup and remarks on possible match-fixing activities in the vulnerable last matches of the group-stage games.




How to legally ambush market

22 June 2010

The World Cup is the most watched sporting event in the world. With the event that only comes every four years come a slew of companies who step up and dish out millions of dollars to FIFA to be the official sponsors of the...




World Cup Courts: Template for the future?

22 June 2010

Special criminal courts set up by the South African government, at the recommendation of FIFA, to deal with crime during the World Cup are quick, efficient and poised to set an example for the currently sluggish judicial system.




Bavaria beer ambush

21 June 2010

By FIFA standards Bavaria beer participated in ambush marketing in a first round World Cup match up between the Netherlands and Denmark. According to Post Advertising, 36 ladies infiltrated the match each wearing matching orange...




Ticket dealers: Up to 50 % of World Cup tickets sold under market value

17 June 2010

How much money is being spent in ‘Il Ritrovo Lounge’ each day? Nobody knows - but it is a lot. A striking number of stocky men gather at the bar, talking in rough northern English accents. They monitor the room, some fiddling...




FIFA missing out on benefits of its own World Cup

16 June 2010

Tamar is a search and social conversion agency that just published its second sport index report. The report found that while many brands have associated themselves to the World Cup using tools like search engines and social...




Why the Fixers Will be in South Africa

09 June 2010

It is not a guarantee that there will be fixed matches at the World Cup in South Africa, but it is guaranteed that there will be match-fixers at the tournament.




FIFA sets up match-fixing hotline

02 June 2010

To step up the fight against match-fixing before the 2010 World Cup, FIFA has set up a confidential hotline for players, coaches and referees to use if someone attempts to bribe them.




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