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sponsors
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22 June 2010
The World Cup is the most watched sporting event in the world. With the event that only comes every four years come a slew of companies who step up and dish out millions of dollars to FIFA to be the official sponsors of the...[more]
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21 June 2010
By FIFA standards Bavaria beer participated in ambush marketing in a first round World Cup match up between the Netherlands and Denmark. According to Post Advertising, 36 ladies infiltrated the match each wearing matching orange...[more]
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17 June 2010
On April 27, 2010 The Board of Control for Cricket in India (BCCI) suspended Indian Premier League (IPL) chief Lalit Modi over corruption allegations.[more]
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16 June 2010
Tamar is a search and social conversion agency that just published its second sport index report. The report found that while many brands have associated themselves to the World Cup using tools like search engines and social...[more]
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06 November 2008
An organisation’s choice of sponsors affects its chances to cooperate with the IOC.
Humanitarian organisation Right to Play has been banned from having its traditional information stand in the Olympic Village in the Vancouver...[more]
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01 October 2007
Cintamani, an Icelandic producer of high-quality outdoors equipment, have entered into a sponsorship agreement with Play the Game, whereby all participants at Play the Game 2007 will receive an exclusive Cintamani windproof...[more]
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09 August 2007
Year in, year out, governments at all levels and corporate bodies spend billions of naira on Sports Development. But there is little, or nothing to show for their huge investment. Olukayode Thomas reports that, unless President...[more]
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12 April 2007
Each month brings fresh examples of how organisers of sport events try to limit media coverage. But is it sound business or a breach of freedom of the press when the Australian Football League refuses accreditation to overseas...[more]
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30 November 2005
Danish Institute for Sports Studies presents their models for sports television viewing and examins the viewers' motivation factors for chosing television content regarding sports shows and programs.[more]
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19 September 2000
The globalisation of sport has created wealth for many people and institutions in the sports and media world. It is also changing the role that sport plays in society.[more]
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Displaying results 11 to 20 out of 20
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