Play the Game: 3rd EASM summer school in International Sport Marketing

The European Association for Sports Management (EASM) has now opened its registration for the third EASM summer school – this year focusing on International Sport Marketing and the latest findings in this field of research.

The EASM summer school is an opportunity for bachelor students in sports management to supplement their degree (6 ECTS) and have a chance to build up an international network within the field of sports business.

The topics that will be discussed include:

• Introduction to International Sport Marketing
• Value co-creation for sport spectators and athletes
• Sport Consumer Behavior
• Fan Motivation / Fan Loyalty
• Sport Media Rights
• Brand Management in Sport
• Sport Marketing through innovative Services
• Sport Tourism

Applications are welcome until 30th March 2012

For more information visit the EASM summer school website

Also visit the Facebook page EASM Summer School 2012

Download the registration form here

Files:: EASM_Summer_School_2012_Registration_Form.pdf32 K

Play the Game is an international conference and communication initiative aiming to strengthen the ethical foundation of sport and promote democracy, transparency and freedom of expression in sport. It is run by the Danish Institute for Sports Studies (Idan), an independent institution set up by the Danish Ministry of Culture. Our offices are located at the Department of Sport Science, University of Aarhus, Denmark. Unless otherwise specified, all content on this website remains the copyright of Play the Game. However, reposting of information found on this site is positively encouraged, provided credit for the article is clearly given to Play the Game and the article's author, as well as a link to playthegame.org is included with copied material. For extensive or professional use of material on playthegame.org, or if you are in doubt about copyright restrictions, please contact us at info@playthegame.org to confirm permissions. Opinions expressed on this site are the opnions of the authors themselves, not necessarily of Play the Game. Please see site disclaimer for more information

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