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Sports Journalism in the Promotional Age

30 November 2005

Modern sports journalism in the UK is significantly shaped and influenced by public relations.

In this conference presentation paper, Raymond Boyle from the University of Stirling, examins the increasingly complex relationship between sports, media and public relations.

As the sports economies grows, fuelled by media interest, so have the role of PR and image management in sports.

To what extent is this changing the relationship between journalists and the sports they cover?

Read conference presentation paper

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