Play the Game Home / News / FIFA missing out on benefits of its own World Cup

FIFA missing out on benefits of its own World Cup

Tamar is a search and social conversion agency that just published its second sport index report. The report found that while many brands have associated themselves to the World Cup using tools like search engines and social networks, FIFA has yet to do so. A move that Tamar believes fails to exploit the chance to strengthen brand loyalty.

By Anton Capria

16 June 2010

Print version

The report admits that FIFA is connected to one of the most witnessed events in the world but, “the FIFA brand online is not among the most visible brands in the world”. Through research done by Tamar it is apparent that someone is more likely to execute an online search not associated with the FIFA brand.

It is possible that FIFA has realized this, because in the first week of the tournament FIFA president Sepp Blatter joined the social networking site Twitter. Immediately connecting him to millions of users.

For the full report, click here

Latest News

EU highlights fight against doping in recreational sport
- 14 May 2012

New 'World Stadium Index' report exposes the best and the worst
- 10 May 2012

Hollow visions create empty stands
- 09 May 2012

BOA loses battle to keep lifetime bans for doping cheats
- 01 May 2012

Threats of political boycott precede Euro 2012 in Ukraine
- 30 April 2012

No comments

Add comment

* - required field

First name: *
Last name: *
E-mail:
Web site:
Location: *
Enter the code:

If you can't read the word, click here.
*

Content: *

Guidelines for posting
Play the Game promotes an open and vibrant debate on sport and sports politics and we strongly encourage everyone to participate in the discussions on playthegame.org by posting comments on articles and comment pieces. But please follow these simple guidelines when you write a post:

Please be respectful - even if you disagree strongly with certain viewpoints. Slanderous or profane remarks will not be posted.
Please keep to the subject. Spam or solicitations of any kind will not be posted.

Bookmark this Page

Twitter

Delicous

Facebook

Stumbleupon

Technorati

Digg

Buzz

Play the Game is an international conference and communication initiative aiming to strengthen the ethical foundation of sport and promote democracy, transparency and freedom of expression in sport. It is run by the Danish Institute for Sports Studies (Idan), an independent institution set up by the Danish Ministry of Culture. Our offices are located at the Department of Sport Science, University of Aarhus, Denmark. Unless otherwise specified, all content on this website remains the copyright of Play the Game. However, reposting of information found on this site is positively encouraged, provided credit for the article is clearly given to Play the Game and the article's author, as well as a link to playthegame.org is included with copied material. For extensive or professional use of material on playthegame.org, or if you are in doubt about copyright restrictions, please contact us at info@playthegame.org to confirm permissions. Opinions expressed on this site are the opnions of the authors themselves, not necessarily of Play the Game. Please see site disclaimer for more information

Play the Game | c/o Department of Sport Science, University of Aarhus, Dalgas Avenue 4, DK-8000 Aarhus C, Denmark | info@playthegame.org | +45 70 27 55 77