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Click here to return to list of keywords on Play the Game website		broadcasting rights Humanistic Olympic Where will it lead to 30 November 2005 Read about the Beijing 2008 Olympics and learn more about the current social conditions in China.   In this paper, Ph.D. Hai Ren of the Beijing Sport University provides expert knowledge on China's expectations for the 2008... Not Just Couch Potatoes - The Viewers' Complex Motivation to Watch TV Sport 30 November 2005 Danish Institute for Sports Studies presents their models for sports television viewing and examins the viewers' motivation factors for chosing television content regarding sports shows and programs. Sports_Journalism_in_the_Promotional_Age 30 November 2005 Modern sports journalism in the UK is significantly shaped and influenced by public relations.   In this conference presentation paper, Raymond Boyle from the University of Stirling, examins the increasingly complex... The Bidding Game The Acquisition of Sports Rights in the 21st Century 13 November 2000 The bidding game alliteration reflects perfectly the situation of the position of sports rights in the beginning of the 21st century. Entertainment for the Privileged? - The Economic Avalanche of Televised Sports 20 June 1997 Boris Bergant, deputy director general for RTV in Slovenia, closely examines how prices have risen for the right to televise football, tennis, skiing and the Olympic Games over the past two decades. He outlines the profit...

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