Presentation
A Framing Battle: Human Rights and the Beijing Olympics - Play the Game 2009 (PP Pdf.)
CV
Ana ADI, BA Hons. MA (Bucharest), MA (Missouri)
Ana Adi is a doctoral researcher in the Faculty of Business and Creative Media at the University of the West of Scotland.
Ana is an expert in new media and public relations and holds two master degrees.
She a Fulbright Alumna and also an an independent public relations consultant.
Her PhD focuses on new media, public relations and the Olympic Games.
PRESENTATIONS AND PUBLICATIONS - Adi, A. (2009) Radio Advertising and Web 2.0. Guest lecture to the Media, Languages and Music School at the University of the West of Scotland
- Adi, A. (2009) Web 2.0 @ your service. Guest lecture to the Media, Languages and Music School at the University of the West of Scotland
- Adi, A (2009) Freelancing 2.0. Guest lecture to Missouri School of Journalism London programme students.
- Adi, A. (2009) New Media and Creative Industries – then and now -, Online live video guest lecture to William Allen White School of Journalism and Mass Communication, The University of Kansas, Lawrence, USA.
- Adi, A. (2008) New Media – the challenge for traditional media, advertisers and communicators. University Course. Katholieke Universiteit Zuid-West Vlaanderen, Kortrijk, Belgium.
- Adi, A. (2008) 3D Online Reputation. Social, personal and corporate reputation on Netlog, Presented at ICT Lyon 2008, Lyon, France.
- Miah, A., Adi, A., Garcia, B., Krug, K., Scales, R., Whannel, G., and Zhuihui, T.. “Panel Debate: New Media at the Beijing Olympic Games”. Panel Debate presented at the Pathways: Critiques and Discourse in Olympic Research – Ninth International Symposium for Olympic Research, Beijing, China.
- Adi, A. (2008) (New!) Media and the Olympic Movement, Presented at the International Olympic Academy, Olympia, Greece.
- Adi, A. and Miah, A.(2008) “Framing Beijing’s Olympic Bid: Human Rights Advocacy Groups and International Media” Presented at Changes and Challenges. China Media Today, London, UK.
- Adi, A. (2008) Public Relations and the Beijing Olympics, Invited lecture for the British Olympic Association, National Olympic Academy, London, UK.
- Adi, A. and Zoltan,I. (2005) Tactici de Relatii Publice (Public Relations Tactics), Invited lecture for Irecson, Bucharest, Romania.
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- Adi, A. and Zoltan, I. (2005) Evaluarea si bugetarea campaniilor de Relatii Publice (Evaluating and Budgeting for Public Relations Campaigns), Invited lecture for Irecson, Bucharest, Romania.
- Adi, A. (2000) Satira in Scrisoarea III de Mihai Eminescu (The Satire in The 3rd Letter of Mihai Eminescu), in Sindrilaru, F. et al. (Ed.) Excursiunile noastre in literatura, arta, filosofie (Our excursions in literature, art and philosophy), Bucharest: Paralela 45: 42-47.
- Adi, A. (2000) Mitul dacic in versiune eminesciana (The Dacian Myth in Eminescu’s version), in Sindrilaru, F. et al. (Ed.) Excursiunile noastre in literatura, arta, filosofie Our excursions in literature, art and philosophy),
EDUCATION
University of the West of Scotland, UK
09/2007 - present
PhD candidate , Supervisor Dr Andy Miah - Topic: “Framing China’s Olympic Games: Public Relations, International Media and the Online Public”
- Research Blog: anaadi.wordpress.com
- International Olympic Academy Alumna (IOA)
- Coordinator of the 17th International Postgraduate Seminar at the IOA
- IOC Posgraduate research grantee
University of Missouri-Columbia, MO, USA
08/2005 - 05/2007 - Master of Arts in Strategic Communication,Fulbright Scholar
- Thesis: An experiment about how positive, negative and coactive online video messages about the risk and benefits of the HPV vaccine affect the credibility of the source releasing them and which message format is more effective and is better remembered by youth and young adult audiences.
National School of Political and Administrative Studies, Bucharest, Romania
10/2000 - 02/2006 - Master of Arts in Management and Business Communication
- Thesis: “e-PR for PR companies”, the first Romanian PR research focusing on the impact of the Bucharest located PR companies’ type of ownership on their online communication strategy, the publics they address and the manner in which they do it. (bilingual paper)
- Bachelor of Arts (university diploma) in Public Relations, Mass-Media and Advertising
- Thesis: “e-PR” " the first interdisciplinary thesis on online and offline Public Relations created with the advising of two professors, a Romanian and a Belgian one (the paper is bilingual)
WORK EXPERIENCE
Graduate Teaching Assistant – University of the West of Scotland, UK
01/2008 – present - Sport and Spectacle. The Olympics – undergraduate course addressing the Olympic Movement, media and culture and questioning how the Games operate within a substantial non-sporting environment
Self-Employed Public Relations Consultant
11/2007 - present - serving clients refine their online communication strategy while synchronizing it with other offline campaigns; media relations; translation services
- clients: hOw (help Our world), Global Languages, Netlog;
@ hOw – copywriting website texts, creating online presence (LinkedIn, - Facebook, Blog…), advising on website structure and online communication strategy
- @ Netlog – working on: online communication strategy; media relations; issues management and crisis communication; blogging & twitter; research – EU funded project Incluso; media training and more
Staff Writer – Culture @ the Olympics (Online Magazine)
09/2007 – present - Writing, editorial assistance and management of digital resources including The Olympic Calendar.
PR Contributor - PRwave, Romania
08/2007 – present - Contributing to and co-authoring a column on the impact and influence of the internet and its many technologies on the Romanian Public Relations practice
University of Missouri-Columbia, MO, USA (jobs concurrent with the Fulbright scholarship)
Graduate Research Assistant – European Union Center
01 - 08/2007 - Design the Center’s PR strategy, website redesign, create an international scholars’ network for future research platforms, initiated one of the Center’s strategic partnerships and sponsorships with the Graduate Professional Council and started negotiations with several more on-campus and off-campus organizations
PR Executive – Mojo AD
08/2006 - 05/2007 - Media relations and strategic counseling for Mojo AD, the first student staffed, professional services strategic communication agency and its clients such as Hallmark Cards, First Line and Albert Motors
- Winner of the Albert Motors strategic communication and multi-platform pitch, presented also as a case study in New York City to the Television Bureau of Advertising in March 2007
Spanish Graduate Instructor – Romance Languages Department
08 - 12/2006 - Taught a Spanish beginners 5 hours credit course, following the general teaching directions and instructions of the Romance Language Department and shaping the course according to the needs and Spanish knowledge of the students
Producer – Global Journalist Radio Program, KBIA radio station
08 - 12/2006 - Produced together with other 3 producer the Global Journalist weekly radio program, research for choosing the topic and its context and research the background of the show’s guests
Public Affairs Summer Associate – Hill & Knowlton, Washington, DC, USA
05 - 06/2006 - Full-time Internship
- Worked on Hewlett-Packard, Deloitte and CASEnergy accounts among others organizing media contacts, researching trends and monitoring
PR Specialist – McCann PR, Bucharest, Romania
02-07/2005 - Media relations, crisis management for Coca-Cola Company Romania, corporate image for McCann Erickson, PR strategy and counseling for LaborMed Pharma, Flanco, Kandia, designing and implementing various training programs for IRECSON training center
- Golden Award at the Romanian PR Excellency Awards as well as Medic.ro
Excellency Awards
for “Give from the heart” (“Daruieste din inima” ) – national campaign for blood donation Junior Account Executive – McCann/Creative Services, Bucharest, Romania
11/2004 - 02/2005 - Worked on the Coca-Cola account, managing the internal communication, following client's promotions and executions
PR Specialist – Center for Training in Communication, Bucharest, Romania
03/2003 - 08/2005 - Created and implemented PR strategies for different clients and projects including creating the e-PR strategy of the Center, writing the text for the brochures, website etc., organizing events on a part-time basis
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