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visions for sport in times of crisis

8 - 12 June 2009, Coventry, UK

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Play the Game 2009 brochure
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Play the Game 2009 | Coventry, UK | 8 - 12 June 2009

A growing number of stakeholders realise that sport cannot fulfil its ambitions by being succesful as a global entertainment industry. On the contrary, commercial success is sometimes accompanied by serious threats to the core values and credibility of sport as a driver of social, cultural and educational progress.

Play the Game 2009, the sixth world communications conference on sport and society, brought together over 270 stakeholders from the world of sport to debate and discuss these key issues in sport at Coventry University's Centre for the International Business of Sport. This was the first Play the Game conference to be held outside the Nordic countries.

The Play the Game conference offers a unique forum for dialogue on sport.

Over 12 years and five world conferences, Play the Game has become the only international forum where leading stakeholders meet face-to-face in free and fact-based debates about the most important challenges to modern sport.

The sixth Play the Game world communication conference on sport and society took place in Coventry, UK, and was co-hosted by Coventry University's Centre for the International Business of Sport, with main conference sessions taking place at the city's Cathedral.

Play the Game 2009 will focus on the following themes:

  • Ethics in governance: Will sports federations come clean?
  • Between Beijing and London: Mega-events as drivers of development
  • Business battles: The power struggles in football
  • Match-fixing: A blow to the core of sport
  • Terrible teenagers? Sport’s quest for the hearts and minds of the youth
  • Anti-Doping: Will the technological arms race come to an end?
  • Paralympic athletes: More different than the rest?
  • Sport for the Good: What is it good for?
  • Open forum

Read more about the conference themes by clicking here

To read more about the choice of Coventry, click here


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