 Norm O’Reilly is Director and Associate Professor at the School of Sports Administration in the Faculty of Management at Laurentian University in Sudbury, Canada. A holder of B.Sc., MA, MBA and PhD degrees, Norm is also the Director of the Institute for Sport Marketing, a vibrant research centre at Laurentian. He is an active researcher, an accomplished teacher and an engaged consultant, including considerable work with the convenience industry. As a researcher, Norm has published in numerous refereed management journals and conference proceedings in the areas of sport management, technology management, marketing education and social marketing. As an educator, Norm has taught at the B.Com, M.A. and MBA levels at Laurentian, Ryerson and the University of Ottawa. He also has extensive involvement as a sport practitioner, including Senior Policy Officer at Sport Canada, Director with the Canadian Olympic Committee, Event Manager for the Toronto 2008 Olympic Bid and as an Administrator on Canada’s Mission Staff at the 2004 Olympic Games. | 
