Victor Beerkens

Co-founder, Sport eXperience

Victor Beerkens

Nothing Ventured, Nothing Gained!
“My carreer as a professional soccer player stopped unfortunately at age 18 just before it got serious. What makes my clock tick is exchanging experiences between business & sports – of course this is already depicted in many metaphors and valuable stories”. With Sport eXperience my other dream comes through and that’s where my expertise comes in: from my background I initiated and helped a wide range of start-ups and innovations successfully to come of age”. In his position as Innovation Manager at Mental Healthcare institution “GGzEindhoven” he manages a vast number of eHealth projects for the board of management. Besides this Victor is member of the High Tech Care & Cure consortium called “Health Tech Yard” as programme manager and as senior business consultant Care & Cure innovation projects.

Backgrounder Victor Beerkens [1965]
“Victor graduated in the field of Hotel Management, Business Administration (Henley BBA, MBA), Innovation Management (Wharton MBA) and he underwent various commercial, innovation, and leadership courses and trainings. His profile is "growth & change manager" from a commercial perspective and a business developer of services & solutions. He is used to operate from a diverse range of organisational areas such as Marketing, Sales, Innovation Management, Finance, product management, design, R & D and production.

Victor Beerkens has been building up his experience over the past 25 years within Marriott Corporation, Philips Electronics NV, Ericsson AB, Avaya Inc. and Ordina NV, and as partner of various consulting firms in The Netherlands. His career started however in family owned business in chemicals and automotive. Besides his commercial management positions in business he gained extensive entrepreneurial experience in the setting up and supervising processes of companies in transit, especially when new products and services are of essence. He has an excellent track record as a pivot for commercial processes and start-up businesses in areas such as High Tech, IT Software & Services and service development.”

Core Competeces:

  • Business Development
  • Strategic Marketing
  • Commercial management
  • Channel strategies
  • Alliance management


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