Marc Taylor

senior lecturer, The Academy of sport and Physical Activity, Sheffield Hallam University

Marc Taylor

Marc is a senior lecturer at The Academy of sport and Physical Activity at Sheffield Hallam University and a part time PhD student (Stakeholder saliency, Governance and Strategy in National Governing Bodies of Sport) in the School of Law and Politics at Cardiff University. Marc lectures on Undergraduate and Postgraduate Sport Business Management programmes in the UK and is also the Collaborative Course Leader of the Postgraduate programme in Singapore.

Marc is a Chartered Marketer of The Chartered Institute of Marketing and a fellow of The Higher Education Authority (HEA).

He sits on the editorial panel of Managing Sport and Leisure: An International Journal, reviews Governance submissions to the International Journal of Sport Policy and Politics and he has completed book reviews for The European Association of Sport Management.

Marc has been published in the fields of sports governance and his primary research interests areas are Strategy, Strategic Organisational Performance (and link (or otherwise)) to Governance; Marketing budgeting and digital marketing; High Performing Organisations (HPOs); Talent and Talent development. He has managed analysis related projects for the England and Wales Cricket Board (ECB) and New Zealand Cricket.

He has c.20 years Industry experience, the majority of which have been in the fields of Sports Business Consultancy and global IT Services and Management Consultancy. He previously worked as a Sport Business Consultant including in at The Sport Business Group at Deloitte, as a Management Consultant with and was also as a Marketing Manager at Capgemini at the time Capgemini acquired Ernst and Young’s Consultancy division. He served as an Independent Board Member of Swim England between 2007 and 2011.

Marc has worked on a number of important projects for The FA, Six Nations Rugby, Manchester City FC, England Squash and Racketball, The RFU, Ryder Cup Europe, The FAI, Lancashire CCC, The MCC, Sport England and Cricket World Cup (2003).

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