Secretary General, International e-Sports Federation
Alex (Chul Woong) LIM is a Korean Sports Administrator/Marketer currently working with International e-Sports Federation as the Secretary General.
After graduating with a Bachelor of Sports Science studies at Seoul National University in Korea, and with a Master of Leisure Management studies at University of Northern Iowa in United States, Alex has worked at diverse institutions in sports industry.
He started his career with World Taekwondo Headquarter (Kukkiwon) as the international coordinator for World Taekwondo Academy. Then, as jumping into sports marketing field, Alex has worked for diverse projects for different sports institutions such as launching F1 Korean Grand Prix, World Handball Championships, Professional Basketball & Baseball Leagues in Korea, International Golf events, etc.
As acknowledging his global network in the sports field and professions in sports marketing and management, he was recruited by International e-Sports Federation in 2010 as being in charge of developing international relations including the network with international sports society, and he has been appointed as the Secretary General since 2014.