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About Play the Game
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Our goals

Play the game aims to strengthen the basic ethical values of sport and encourage democracy, transparency and freedom of expression in world sport.

This is achieved by:

  • Creating awareness of the role of sport in society at a local, national and international level
  • Drawing a many-sided picture of sport and supporting the right of the individual to choose and influence his or her own daily sporting activities
  • Ensuring a free, independent, open and fact-based debate on the current situation and future development of sport
  • Providing journalists, researchers and political leaders with both the inspiration and the tools to explore the cultural, political, social and economic aspects of sport
  • Creating networks across national and professional boundaries in order to meet the challenges of a globalised sports and media world.

In order to reach our goals Play the Game:

  • Organises a world communication conference on sport and society every second year
  • Publishes regular newsletters on pertinent issues in sport
  • Builds a Knowledge Bank with articles on sport written by media professionals and leading experts
  • Organises various educational activities
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