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Play the Game aims to strengthen the basic ethical values of sport and encourage democracy, transparency and freedom of expression in world sport.
This is achieved by: - Creating awareness of the role of sport in society at a local, national and international level
- Drawing a many-sided picture of sport and supporting the right of the individual to choose and influence his or her own daily sporting activities
- Ensuring a free, independent, open and fact-based debate on the current situation and future development of sport
- Providing journalists, researchers and political leaders with both the inspiration and the tools to explore the cultural, political, social and economic aspects of sport
- Creating networks across national and professional boundaries in order to meet the challenges of a globalised sports and media world.
In order to reach our goals Play the Game: - Organises a world communication conference on sport and society every second year
- Publishes regular newsletters on pertinent issues in sport
- Builds a Knowledge Bank with articles on sport written by media professionals and leading experts
- Organises various educational activities
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